Shopping in Viareggio


Viareggio, with a mix of fashion stores, boutiques and local shops selling traditional handicrafts is a city where shopping is really a delight. Shops are open until late at night, however there are open at odd hours during the day and evening.
Visitors could find wonderful elegant shopping in the beach. On Wednesdays and Saturdays there is a lovely outside market where you can find lace and handcrafts as well as merchandise from nearby stores.

Shopping masks, Viareggio Carnival - Italy
In the city’s centre there is a market open daily in Cavour Square, with pedestrian streets lined with local shops, boutiques and pavement cafes. Also a monthly market of the antique trade is organized on the 4th Sunday of the month in d’Azeglio Square.
The market at the ex-aviation camp is opened on Tuesdays mornings in Filzi way, while the weekly market of “Torre del Lago” is opened on Friday, and every Sunday morning from the 2nd Sunday of June to the 2nd Sunday of September, in the Peace Square. The market of the flowers is opened on Saturday mornings in the Marco Polo area.
In addition the markets in Carrara and Bagnone are opened on Monday; the markets of Massa, Fivizzano and Cinquale are opened on Tuesday, in Pontremoli the market opens on Wednesday, in Marina di Carrara and Monzone on Thursday, in Marina di Massa and Villafranca in Lunigiana on Friday, in Aulla and Pontremoli on Saturday.

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Italian in Viareggio
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